How Tree Service Companies Are Growing Faster Without Guessing What Actually Works

Every issue stems from real campaigns, tested in this industry - not theory.

Featured Posts

Nov 9, 2025

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7 min read

The Backcut Issue #24

Sharpen your thinking. Drop the bs. Grow your business.

Jacob Hastings

Nov 2, 2025

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8 min read

The Backcut Issue #21

Sharpen your thinking. Drop the bs. Grow your business.

Jacob Hastings

Sep 28, 2025

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4 min read

The Backcut Issue #6

Sharpen your thinking. Drop the bs. Grow your business.

Jacob Hastings

Latest Posts

Nov 30, 2025

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6 min read

The Untrackable Advantage

Why the tree services winning long-term aren't obsessing over clicks | The Backcut Issue #33

Jacob Hastings

Nov 29, 2025

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5 min read

The $150 Champagne Campaign

How to steal a $19k marketing strategy with a Sharpie and a stamp | The Backcut Issue #32

Jacob Hastings

Nov 28, 2025

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5 min read

The Best-Kept Secret in Town

Why the guy with worse skills is booked out while you're staring at an empty Thursday | The Backcut Issue #31

Jacob Hastings

Nov 23, 2025

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5 min read

You'd Never Let a Ground Guy "Try Stuff" With a Saw

So why are you doing it with your ad account? | The Backcut Issue #30

Jacob Hastings

Nov 22, 2025

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5 min read

You Can't Market Better Than You Lead Yourself

How straight-line leadership turns reactive marketing into reliable revenue | The Backcut Issue #29

Jacob Hastings

Nov 20, 2025

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5 min read

Your Customers Already Wrote Your Best Ads

Why your ad copy sounds generic and how to fix it with words they already said | The Backcut Issue #28

Jacob Hastings

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